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Derby finishes 1-1 in front of 11,000 at the riverside
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By Owen Blake · 2 hours ago
Readers
Your readers tell you what they want.
Every story on your homepage carries its live figures and, when there is something to do, the action: rotate it, feature it, change the headline and the photo. On the homepage or the article you already have open, in words the newsroom can say out loud.
The page is the dashboard.
The newsroom keeps working the way it already does: it opens the homepage, a section, or a story. Right there on the page you see how that story is doing and what would be worth doing about it, written in sentences you could say out loud at the desk.
We built it to shorten the path from a number to a decision. It does not replace Analytics, an analyst, or the homepage meeting.
On the homepage
The number is on the story, not in a report.
Nobody has to open a dashboard. You browse your homepage as usual and every story carries its live figures: who is reading it now, how many have opened it, how the slot compares with its usual. When there is something to do, the action sits right there: feature it, or change the headline and the photo. That is the whole idea: put the figure where the editor is already looking.
What to do
Each line tells you what to do next.
Rotate a slot that has gone cold. Feature a story that is heating up but is not on the homepage yet. Change the headline and the photo of a fresh story almost nobody is opening. Each task names the slot or the story. You are still the editor: if you disagree, ignore it and nothing insists.
On the story
One card with everything about this article.
How many people opened it today, how many are reading it right now, where they came from, how far down they got, and how many left without opening anything else. It is a live count that refreshes every few seconds while the panel is open, not yesterday’s report.
More questions about Readers?
Does it replace Google Analytics and other dashboards?
No. Analytics remains the history and the business reporting. Readers lives on the shift: what is happening now and what to do on the page the editor already has open.
Does it decide the homepage for us?
No. It detects, explains, and proposes. Editorial judgment rules. A suggestion can be ignored without the system insisting.
Do we have to change the cookie banner?
No. We do not use cookies or store anything in the reader’s browser. You also count whoever rejects the banner: the figure is closer to the people who actually opened the page.
How fresh is the number?
It refreshes every few seconds while the panel is open. Today sits next to a typical same weekday, or yesterday at this hour. It is the shift, not the weekly report.
These are the ones we get asked most. Still have a question? We answer the rest on one page.